On the other hand, sending them consistently across your target market builds brand awareness, making it more likely someone will remember and reach out to you when they are getting ready to sell. They can generate seller leads immediately when sent to the right people at the right time. Seller listing postcards are intended for current homeowners who may be interested in selling their homes. When to send seller postcards: Regularly within a direct mail campaign This postcard template works for buyers financially ready to purchase a home, but also targets renters or current struggling homeowners who have limited savings and low credit. Highlight Your HeadshotĬost: Starts at 5 cents per piece / standard size Edit with: PostcardMania Why it works: Photos of real people, calls out specific challenges for homebuyers, provides a solutionĮven though there are multiple elements on the front of this postcard template, the three blue boxes are most likely to catch the attention of a specific type of lead. Inserting information about yourself helps people feel they connect with you, and that they aren’t simply receiving yet another solicitation. For example, include a photo of your pet or the fact that you love historic homes, especially if they’re commonly found in your area. These people already know and trust you, so you need to provide them with simple opportunities to work with you or recommend you to others.ĭon’t be afraid to put some of your personality into your marketing materials, especially when working with your existing connections. When to send introduction and business marketing postcards: When you move to a new area or begin marketing to a new farm areaĪfter you’ve received your license, your sphere of influence (SOI) is the best place to start looking for new clients. Draw inspiration for your direct mail campaigns using the real estate marketing postcards below to attract, nurture, and convert real estate leads into clients.Ĭheck out the following 27 real estate postcard templates to foster direct mail success: Agent Introduction & Real Estate Business Marketing Postcards The most successful postcards target a specific audience, showcase expertise, and use eye-catching design to create an impactful direct mail marketing strategy. You can craft your custom real estate postcard in minutes using our onine design center’s vast library of custom templates and graphics with your own images and text.Real estate postcards effectively grow real estate business by generating leads and building brand recognition. We also offer tips, ideas and expert guidance on how to make the best real estate postcard campaigns for your market. Effective Real Estate Postcard Campaigns Are Quick and Easy to Create– offers you free access to our online postcard design studio to create your own real estate postcards. We keep our prices low and our quality high for you.ĥ. It can cost as little as 57 cents per contact to send out a real estate postcard from. Real Estate Postcard Marketing is Inexpensive. A real estate marketing postcard will give you a client’s undivided attention, but only for a second before they decide if what you are saying is interesting. This is why a compelling message is so important to ensure a good postcard marketing response. A Postcard Requires No Effort From the Potential Client- Unlike a letter, the postcard is already "open" and the message is delivered with the first glance. Postcards Have Little Competition- Unlike email, there are just a few "competing" pieces of mail delivered to a home daily (Compare that to the hundreds or thousands of emails an individual may see at once!) So your real estate marketing postcard gets more attention than an email would.ģ. Postcards are LITERALLY delivered Into Your Client’s Hands– Your real estate postcards are delivered to the door (or mailbox) of the individuals you have defined as the best potential audience for the message you are sending.Ģ. Five Advantages of Real Estate Postcard Marketingġ.
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